As a service provider delivering voice, data, video, and more over the Internet, your business is relied upon to provide a steady stream of multimedia content to your customers (and in many cases, their customers). Regardless of what type of content your customers demand, there are always three key requirements: the quality must be high, the service reliable, and the content delivered lightning-fast.
Why is it critical to meet these demands? The demand for content—specifically Over The Top (OTT)— is growing significantly. Just look at the growth that YouTube continues to experience and it’s no longer a new service. About 100 hours of online video is uploaded to YouTube every minute. Businesses and consumers want access to this type of content from a variety of sources over a multitude of devices – and often simultaneously.
Standing in the way of this growth, however, is the original architecture of the Internet; the Internet was not designed to support or sustain the type of content or quantity of bits that are being transmitted today. End-users today want access to a heavy volume of content to fuel their bandwidth-intensive applications, changing the way we listen, learn and view data from everywhere. However, the majority of companies transmit this data over hundreds or thousands of miles. This results in data traffic jams and latency for end-users, spurring them to seek out the services of competitors who can provide faster and more reliable service.
Companies that rely on the Internet to deliver services can avoid this pitfall by embracing a new strategy: placing your data at “the edge” of the network. Instead of using standard, legacy infrastructure to transmit data over great distances, store it in a data center that is located closest to your core markets. Keeping your data closer to your end-users reduces the amount of time it takes to arrive on a customer’s network. Furthermore, it will allow you to leverage cutting-edge, virtualized network solutions to streamline profitability and end-user flexibility.
Edited by Maurice Nagle